Some of you have been reading my emails for years.
I offer a free session at the end of almost every email. I’ve had amazing conversations because of it.
But some of you have never booked one.
I WONDER WHY
A reader named Holly wrote me this week: “I know where I could probably change but I’m far too embarrassed to show you.”
Maybe that’s it.
The fear of being judged. The fear of being seen as irresponsible.
You’re good at what you do. You earn well. You should have this figured out by now.
And the thought of sitting down with someone and admitting you don’t? That feels like failure.
It’s not.
YOU’RE NOT ALONE
You know who calls me?
C-level execs at Fortune 500 companies. Doctors. Lawyers. Developers. TV personalities. University professors. Tech professionals.
These are people who are brilliant at what they do. Leaders. Decision-makers.
People who “should” have it all figured out. They don’t.
That’s exactly why they call.
HERE’S A THING THAT HAPPENS
Financial advisors and portfolio managers call me all the time. “I have a client in mind — tell me about what you do.”
We talk. I explain the work. And at the end of the call, they say:
“I think I need you.”
This has happened at least a dozen times. These are people who manage money for a living. And they still struggle with their own.
I’VE BEEN DOING THIS FOR 15 YEARS
And here’s what I’ve learned:
The smartest people I work with are often the ones who struggle most with money. Not because they’re bad with numbers. Because they poured so much energy into what they do best — and their personal finances took a back seat.
Money is 20% math and 80% mindset. The math is easy. The mindset is where everyone gets stuck.
HERE’S WHY I’M SO OPEN WITH YOU
Every week, I share my mess. The beer I shouldn’t have bought in Jamaica. The chocolate bar that mysteriously ended up in my mouth. The $20K app that didn’t fix anything. The chips I almost finished.
I do that on purpose.
Not because I like embarrassing myself. Because vulnerability is contagious.
I want to give you permission to be open. With me. With your spouse. With the people closest to you.
If I can tell you about my worst money moments, maybe you’ll feel safe enough to share yours.
STILL UNSURE? MEET KARI.
Last November, a reader named Kari booked a free call.
One conversation.
Last week, she emailed me. Since that call:
- She took control of her finances
- She paid off her credit card debt
- Her credit soared
- She and her husband bought a house
- They just moved in
She wrote: “I feel like it set me on the right path at a critical time.”
Sneak peek: I’m working on a whole piece with Kari. Stay tuned for next week.
WHAT HAPPENS ON THE CALL
It’s 45 minutes. A coaching session.
I listen. I ask some questions. We talk.
You’ll probably feel lighter after. Maybe clearer. Maybe with a next step you didn’t have before.
Sometimes one call is enough. Sometimes it’s the start of a longer journey. Either way — it starts with showing up.
SO IF YOU’VE BEEN WAITING
This is your invitation.
You won’t be judged. You’ll be heard.
(My finances were probably messier than yours are now.)
Avraham
Your Financial Coach
P.S. Holly — the one who was “too embarrassed to show me”? She also told me she’s been making more conscious spending decisions because of two emails I wrote — one about sushi, one about a hamburger. 🍣🍔 The emails are working. Imagine what a conversation could do.
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