Superman is faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound.
But he’s not invincible.
Kryptonite weakens him.
If he gets too close, that little glowing green rock will bring him down to his knees.
Let me ask you a question. Does Superman hang around kryptonite or does he try to avoid it?
It’s obvious: He avoids it.
Just like the Man of Steel, you and I also have our own kryptonite — financially speaking.
We all have stores that weaken our financial resolve and make us buy — think Costco, Best Buy, Apple, Zara, and Barnes & Noble.
But instead of avoiding our kryptonite stores (like Superman would), we walk or click right into them, and convince ourselves that we’re just going to “look.” But we all know, when we get too close to our kryptonite, we get weakened and buy stuff we didn’t want to get.
And the stores know this. They use sneaky Lex Luthor ploys to draw you in and make you buckle.
But don’t fall for it.
Instead, be like Superman: Know what your financial kryptonite is, recognize the tactics it uses to draw you in, and avoid it at all costs.
P.S. You and I both want to hear about some magical strategy or pill that’ll make us invincible against our financial kryptonite and let us shop wherever we want. But the truth is, it doesn’t exist — not for Superman, and not for us. Avoidance always works best.