!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '577240969126219'); // Insert your pixel ID here. fbq('track', 'PageView'); (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-23225243-2', 'auto'); ga('send', 'pageview');

A financial lesson from Superman

Apr 17

Superman is faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound.

But he’s not invincible.

Kryptonite weakens him.

If he gets too close, that little glowing green rock will bring him down to his knees.

Let me ask you a question.  Does Superman hang around kryptonite or does he try to avoid it?

It’s obvious:  He avoids it.

Just like the Man of Steel, you and I also have our own kryptonite — financially speaking.  

We all have stores that weaken our financial resolve and make us buy — think Costco, Best Buy, Apple, Zara, and Barnes & Noble.

But instead of avoiding our kryptonite stores (like Superman would), we walk or click right into them, and convince ourselves that we’re just going to “look.”  But we all know, when we get too close to our kryptonite, we get weakened and buy stuff we didn’t want to get.

And the stores know this.  They use sneaky Lex Luthor ploys to draw you in and make you buckle.

But don’t fall for it.

Instead, be like Superman:  Know what your financial kryptonite is, recognize the tactics it uses to draw you in, and avoid it at all costs.

P.S.  You and I both want to hear about some magical strategy or pill that’ll make us invincible against our financial kryptonite and let us shop wherever we want.  But the truth is, it doesn’t exist — not for Superman, and not for us.  Avoidance always works best.

About The Author

Hi, I'm Avraham (pronounced Av-Rum.) I'm a reformed spender, financial coach, and the founder of Avraham Byers Financial (I'm better with money than coming up with company names.) In a funny and non-preachy way, I teach people how to take control of their finances without giving up their smoked butterscotch lattes.


  1. Robert
    April 18, 2018 at 3:17 pm ·

    I have always tried to avoid kryptonite by using the “wait 24 hours rule.” If l am out and about and see a something I “want” that is not a “need,” I force myself to wait 24 hours to buy it. Normally, the next day I’ve had time to think and do not purchase the item.

    • Avraham Byers
      April 18, 2018 at 3:39 pm ·

      Yes, Robert — bang on! If you can’t avoid the store, then the 24-hour rule is a great tool. Here’s my little secret trick: If I want it after 24-hours, I actually buy it. That keeps the 24-hour rule real with me. On the flip side, if I didn’t buy it after 24-hours (and still wanted it) the next time I tried the 24-hour rule, I’d know I’m just fooling myself and would ignore the 24-hour rule completely.

Share This